Caress Set to Enjoy Market Success with Brand Redesign
In recent years, bath time has become more than a simple cleansing ritual—it has transformed into a self-care routine. Efficacy remains important, but consumers have come to expect bath brands to represent a sensory experience and a small, daily indulgence.
Caress body wash has been a popular choice among consumers for years, in part because of its focus on a variety of scents and its commitment to, as its tagline states, “spark your senses.” This is a highly competitive category, however; brands like Nivea, Dove, Olay, and Aveeno feature prominently on shelves, not to mention challenger brands that are regularly reshaping the playing field. So in order to maintain share and drive growth for the brand, Caress embarked on a redesign.