Vault49 Launches 'Uniquely Bahamian' Design for Ricardo Rum's New RTD Line
Ricardo Rum is THE rum of The Bahamas. If you’ve tried the islands’ most famous cocktail, the Bahama Mama, then you’ve already had a taste of Ricardo. Partnering with the Commonwealth Brewery Ltd. team, Vault49’s London studio was tasked to help this local rum celebrate its ‘Uniquely Bahamian’ brand essence and launch its first ready-to-drink (RTD) offering. The challenge? Drive brand awareness and connect with new consumers, specifically younger emerging audiences, by delivering a modern, Bahamas-focused experience.
“To get under the skin of the Ricardo brand and its significance to the local community, we travelled to The Bahamas to immerse ourselves in the culture.” explained Jonny Bateman, Creative Director of Vault49’s London studio. Jonny continued, “We spent time getting to know the Bahamian people – from mixologists to Bahamian historians, liquid scientists to local business owners – visiting different areas to fully understand the country’s diversity and uniqueness, and what makes Ricardo so iconic on the islands.”