For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections.
Part art, part science, great packaging has traditionally toed the line between functional branding must-have and unforgettable experience maker. In today’s oversaturated marketplace, thoughtful packaging is a trick up the sleeve for brands looking to cultivate a unique sense of connection with customers and make an impact, whether online or on store shelves.
We recently polled the global community of creatives who work with small businesses everyday through VistaPrint’s design services to share their thoughts on the evolution of packaging design in 2024. Hyper contrasted colors clashing with purpose, saturated pastels delivering a pop of vibrancy, and throwbacks to the charm of the 1950s all stood out, but one trend that topped the list is interactivity. In other words, packaging design that delivers a layer of meaningful experience alongside a product’s functionality.