Welch's Sees Success with Grape Juice Packaging Redesign
In the United States, Welch’s is practically synonymous with grape juice, and for good reason. The company was founded by a Massachusetts dentist, Thomas Bramwell Welch, and his son Charles in the mid-19th century. The pair were Methodist teetotalers and, to ensure there was no alcohol in the wine served at church services, pasteurized juice from grapes in order to prevent fermentation.
Welch and his son took the idea from Concord, Massachusetts to Vineland, New Jersey, which was a “temperance town” populated by fellow abstainers. Their “Welch’s Unfermented Wine” soon became known as grape juice, and the brand enjoyed immense growth as the temperance movement grew in popularity (and eventually helped spur Prohibition).