A behind-the-scenes look at beverage packaging and the functional elements and machinery that give this segment star power.


To read this article in its entirety, click here

Products in the beverage industry strive for convenient handling and brand differentiation. Beverage packagers have many considerations, including consumer trends and machinery advancements, but should also keep the environment as a forerunner in their decision-making in order to gain a broad consumer base.
To reach a variety of households and consumers, manufacturers design multiple package size formats. According to a Mintel (www.mintel.com) report titled “Beverage Packaging Trends” released earlier this year, multi-serving packages for beverages are the most popular at 94% purchase incidence with single-serving and multipack beverages recording 89% and 88% purchase incidence, respectively.<