A behind-the-scenes look at beverage packaging and the functional elements and machinery that give this segment star power.

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Products in the beverage industry strive for convenient handling and brand differentiation. Beverage packagers have many considerations, including consumer trends and machinery advancements, but should also keep the environment as a forerunner in their decision-making in order to gain a broad consumer base.
To reach a variety of households and consumers, manufacturers design multiple package size formats. According to a Mintel (www.mintel.com) report titled “Beverage Packaging Trends” released earlier this year, multi-serving packages for beverages are the most popular at 94% purchase incidence with single-serving and multipack beverages recording 89% and 88% purchase incidence, respectively.<