TOP 3 Candy/ Confectionery
The $23 billion acquisition of Wm. Wrigley Jr. Co. by Mars Inc. promises to alter the industry landscape. Wrigley has used packaging effectively through innovative sizes and shapes and imaginative use of rigid packaging. The merger gives Mars the potential for packaging synergy between Wrigley’s gums and mints and its own brands, both chocolate and non-chocolate. If that happens, other industry players will be forced to innovate to keep up.