Keebler 'goes' with single-serve cookie cups
June 1, 2008
Two flavors of cookies from the Keebler unit of the Kellogg Co. now come in break-apart cups for convenient on-the-go snacking.
Take-Alongs for Chips Deluxe chocolate-chip and Sandies shortbread cookies comprise six cups in a 2 x 3 grid, about the same size as a “regular” cookie package, with four cookies per cup. The polypropylene cups are joined and perforated along their edges, allowing consumers to break off a single cup. Flexible polyester lidding, also perforated, forms a continuous billboard surface.