British cake mix shakes up in package
December 18, 2008
A cupcake mix marketed by Asda, the British food retailing unit of Wal-Mart, comes in a plastic tub that serves as a mixing unit. Asda Shake to Bake Fairy Cake Mix (“fairy cakes” is the British term for cupcakes) comes in a 210-gram size that makes eight single-serve cakes. Consumers add water, replace the lid and shake. The package also contains frosting in a flexible pouch, and eight paper cups for baking. An outer shrink sleeve label extends over the cap for tamper evidence.