Labeling on fresh chicken sold in the South includes a bar code that consumers can use to download promotions, recipes, frequently asked questions and other information.

Organic chicken processed by Springer Mountain Farms, Mt. Airy, Ga., bears a two-dimensional bar code that ties into technology from Graphic Packaging Int’l. The Snap2C technology allows consumers to scan the code with a camera-equipped cell phone to link to promotional and consumer information on Springer Mountain Farms’ website.

Software to enable consumers to use Snap2C is available as easily downloadable freeware. The Springer Mountain Farms program was rolled out in the Atlanta area in July and will go national this month (November).

Graphic Packaging Int’l