Barbecue tub shucks paper sleeve
July 1, 2009
Lloyd’s, the heat-and-eat barbecued meat line from Hormel Foods, has shed its outer paperboard sleeve and redesigned its polypropylene tub.
The new tub, from Airlite Plastics, has flat walls on two sides, corresponding to recessed tabs on the lid that form “cool spots” for easy handling after microwaving. The recessed sides also allow the tub to be merchandised upright.
Hormel estimates that losing the sleeve will save almost 1,000 tons of paperboard a year. To retain shelf impact without the sleeve, the tub now has in-mold labeling on all surfaces.