Continuing the move of craft beer to aluminum cans, Sky High Rye from Arcadia Ales has launched its West Coast-style Pale Ale in 12-ounce cans fromRexam(www.rexam.com).
Arcadia Ales chose to launch Sky High Rye in aluminum cans because of their portability and accessibility. Cans are more widely accepted at golf courses, beaches and many other outdoor venues where glass is often prohibited.
"Sky High Rye has been an excellent complement to our stable of beers," says Tim Surprise, owner, Arcadia Brewing Co. "The label features really beautiful illustrations, and Rexam has successfully transferred that beauty onto their can. This beer in cans will provide our customers with a year-round rye pale ale that will not disappoint."
Surprise adds, "Our consumers will no longer be limited by the restrictions of a glass container, which ultimately makes Sky High Rye more accessible to our loyal fans. That's what it's all about for us."
Arcadia also benefits from the fact that cans are the best environmental and sustainability choice with a recycle rate at more than double any other beverage package. This is the second beer in the Arcadia Ales family to expand into aluminum. Last year, the company launched its seasonal Whitsun Ale in 12-ounce Rexam cans.
"Rexam is pleased to continue its partnership with Arcadia to help them extend their product offerings in beverage cans," says Rich Grimley, president and CEO, Rexam Beverage Can North America. "Our aluminum can is a great packaging solution for craft beer, and it enables their brand to stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics."
Sky High Rye in aluminum cans is currently available at select retailers in Michigan, Illinois, Ohio, Missouri, Kansas, Pennsylvania and Kentucky. Sky High Rye is brewed with 80% English barley malt and 20% rye malt and is 6% alcohol by volume.
