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Source: Int'l Dairy-Deli-Bakery Association; 608-310-5000
IDDBA’s 2008 What’s In Store report found that while restaurants and delivery businesses still lead in prepared meal sales, supermarket delis have some powerful positives: respondents cited them as more convenient (71.9%), healthier (62%) and fresher (55.8%) than restaurants. Frequent specialty supermarket shoppers averaged 11.5 monthly visits and frequent club store shoppers, 11.8 monthly visits, both more than double the rate for consumers as a whole. Income also plays a part, as shown on the accompanying chart.