Institute of Packaging Professionals awards the company.
(www.tricorbraun.com) was the recipient of the Institute of Packaging
Professional’s (IoPP) newest honor, the Design Award for Excellence in
Structural and Graphic Design, in addition to winning three AmeriStar
The IoPP presents awards
based upon: innovation, product protection, economic considerations, package
performance, marketing and environmental impact.
Both the Design Award and an
AmeriStar Award in the beverage category were conferred for ROXOR, a “designer”
gin distilled by New Artisan Spirits. A commanding marketing advantage was
achieved by the bottle’s square shape and a flat windowpane relief which was
inspired by world-famous skylines. It is made with cosmetic-grade super flint
glass which sparkles in bright light. The bottle’s stylized appearance gave
ROXOR a strong marketing appeal because the unique design and its reflective
quality differentiated it from the traditional round smooth spirits bottles in
both retail and back bar settings.
Packaging innovation vaulted
Likety Stik to an Ameristar Award in the Pet and Vet category. Lickety
Stik, a low calorie dog treat, is packaged in a traditional roller-ball
deodorant bottle that dispenses a liquid reward as the dog licks the roller ball.
Not to be confused with human deodorant, the neatly dispensed treat is
available in savory chicken, braised liver or smoky bacon flavors. The
innovative use of an existing container also produced important economic
advantages. The deodorant bottle eliminated the expense associated with design,
development and custom molds. It runs on currently-used, high-speed filling
lines and it is easily integrated into the distribution system.
3M Automotive Car Care
products earned an AmeriStar Award in the automotive category based upon the
IoPP criteria of economic advantage, environmental consideration and product
protection. The newly-design package was manufactured with PET, including
25% post-consumer recycled material, rather than PVC.
The change in packaging
material shall annually eliminate 63,063 pounds of PET (at present sales
volumes) from the waste system. The new containers produced an economic
advantage by reducing package weight 12.5%-a factor that lowered distribution
costs. Additionally, the new resin allowed for a less costly closure. Even with
the change in resins, the package continues to protect the physical integrity
of the product and the new closure provides a better seal.
TricorBraun receives awards
May 23, 2012