Glass Is Life™ marketing campaign earns distinctions.


Owens-Illinois, Inc. (www.o-i.com)  announced Nov. 11 that its Glass Is Life™ marketing campaign received the 2011 BtoB magazine award for Best Integrated Campaign, and received an Honorable Mention for its Print Campaign. The top marketers from leading business-to-business organizations and best business-to-business creative of the year in 16 categories were honored at the BtoB magazine’s annual award luncheon in New York yesterday.

 The Glass Is Life campaign is the first-ever global advertising initiative for O-I. The campaign is designed to showcase the unique and unmatched qualities of glass packaging to build successful food and beverage brands.

“O-I is thrilled to be recognized by BtoB magazine for our Glass Is Life campaign. It’s an honor to receive these highly coveted awards," says  Saga Shoffner, vice president of global marketing communications for O-I. “The campaign is the culmination of a lot of hard work by many people. We hope everyone who sees the campaign will have a greater understanding of the distinctive benefits of glass and that they will make the choice to use and purchase more glass bottles and jars.”

  The global campaign was launched in partnership with O-I’s agency, Doremus New York. Doremus executed print, digital and social strategy components that were influenced by Doremus’ proprietary DNA – Doremus Network Analysis technology platform. The campaign can be viewed at www.GlassIsLife.com.

The annual “Best” competition reflects the BtoB editors’ choices for the very best in marketing creative and marketing leadership from the past year.