Glass Is Life™ marketing campaign earns distinctions.
Owens-Illinois, Inc. (www.o-i.com)
announced Nov. 11 that its Glass Is Life™ marketing campaign
received the 2011BtoB magazine award for Best Integrated Campaign, and
received an Honorable Mention for its Print Campaign. The top marketers from
leading business-to-business organizations and best business-to-business
creative of the year in 16 categories were honored at theBtoB magazine’s
annual award luncheon in New York
The Glass Is Life
campaign is the first-ever global advertising initiative for O-I. The campaign
is designed to showcase the unique and unmatched qualities of glass packaging
to build successful food and beverage brands.
“O-I is thrilled to be recognized byBtoBmagazine for our
Glass Is Life campaign. It’s an honor to receive these highly coveted
awards," says Saga Shoffner, vice
president of global marketing communications for O-I. “The campaign is the
culmination of a lot of hard work by many people. We hope everyone who sees the
campaign will have a greater understanding of the distinctive benefits of glass
and that they will make the choice to use and purchase more glass bottles and
The global campaign was launched in partnership with O-I’s
agency, Doremus New York.
Doremus executed print, digital and social strategy components that were
influenced by Doremus’ proprietary DNA – Doremus Network Analysis technology
platform. The campaign can be viewed atwww.GlassIsLife.com.
The annual “Best” competition reflects theBtoB editors’
choices for the very best in marketing creative and marketing leadership from
the past year.