To announce the newly establishedInstitute of Packaging Professionals(IoPP) U.K., a champagne reception took place May 28 at the Museum of Brands in Notting Hill, London, England. The reception was the inaugural event for the U.K. division of IoPP, which represented packaging professionals on a global level.
IoPP U.K. was formed to respond to
the growing global nature of the packaging business – including the influx of
IoPP members all over the world – connecting packaging professionals in a more
comprehensive way regardless of geographic boundaries.
IoPP U.K. will be structured and
directed by membership, attracting packaging professionals involved in all
aspects of the industry from the supply chain and package design to
manufacturers, material suppliers, converters, brand owners and retailers.
“IoPP has striven to be the unified and
consistent voice in packaging in North America and, subsequently, we are
bringing IoPP to the U.K. incorporating the true spirit of the Institute,” says
Kevin Vyse, managing director U.K., IoPP. “IoPP will operate in a way which
best serves its professional member base here in the U.K. while linking
directly to the Institute’s global partners.”
Core IoPP U.K. activities will
reflect the global nature of the Institute and will include regular webinars on
hot topics in packaging, user group seminars, industry conferences, member
networking events and discounted educational packages.
“Our vision is to have IoPP U.K. become a
truly global standard-bearer for packaging professionals around the world,”
The Champagne Reception in Notting
Hill included guest speakers, who challenged brands to rethink their
relationship with packaging. Marcel Knobil, “The Brand Guru,” media commentator
and founder of Superbrands, and Tom Heap, BBC Broadcaster & Writer, shared
their thoughts on the future of packaging, discussing how brands will or should
be reacting to many of the challenges facing packaging around the globe.
IoPP U.K. represents IoPP’s latest
development in the Institute’s international membership growth.
members and customers from over 40 countries, on every continent. For more
information about IoPP U.K., visithttp://uk.iopp.org.