PepsiCo Dream Machine celebrates two years of container recycling
- Nearly 94 million plastic bottles & aluminum cans diverted from landfills as a result of the Dream Machine program since 2010;
- Nearly 126,390 million BTUs of energy have been conserved by recycling materials captured through the Dream Machine program.
- Approximately 4,000 Dream Machines are in use in the U.S.
About the Dream Machine
The Dream Machine recycling initiative, introduced on Earth Day 2010, makes thousands of new recycling kiosks available in popular public venues such as gas stations, stadiums, and public parks.
The multi-year partnership with Waste Management enables the local capture and recycling of PET and aluminum, using both technology-enabled and non-technology-enabled recycling kiosks.
The Dream Machines are provided by GreenOps, LLC, a subsidiary of Waste Management, and operated by Greenopolis, the first interactive recycling system that brings together online and on-street technologies. People who recycle their beverage containers in kiosks can redeem points they collect and receive awards when they visit www.greenopolis.com.
The Dream Machine recycling initiative supports PepsiCo’s goal to help increase the U.S. beverage container recycle rate to 50% by 2018, by providing Americans with convenient access to on-the-go recycling solutions.
In addition, the more bottles and cans people recycle in Dream Machines, the more support PepsiCo will provide to the EBV, a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.