Demand for beverage containers in China is projected to rise 9.6% per year through 2015 to 469.5 billion units. In value terms, demand for beverage containers is expected to reach 314 billion yuan in 2015 on annual growth of 13.3%, which is faster than unit growth due to rising prices. Gains in the beverage container market will be driven by rapid growth in packaged beverage consumption, supported by an increase in personal income and expenditure levels. In the nonalcoholic beverage market, milk containers are forecast to be the largest segment, with a 2015 market share of 24% in unit terms. Fruit beverage containers will be the second largest segment, followed closely by water containers. These and other trends are presented inBeverage Containers in China, a new study from the Beijing office ofThe Freedonia Group, Inc.(www.freedoniagroup.com), a Cleveland-based industry research firm.
Plastic beverage containers will continue to account for the largest share of total sales, reaching nearly 223 billion units in 2015 and reflecting their widespread use in the Chinese beverage industry. Demand will benefit from plastic containers’ low cost and expanding usage in almost every beverage market, as well as from technological improvements. Advances will also be driven by their advantages over other materials, including shatter resistance, light weight, ability to be produced in diverse sizes and shapes, and resealability. Moreover, single-serving plastic containers will continue to make inroads into the market, leading to increases in unit growth, as well as further declines in the average plastic container size.
Demand for glass bottles, the second largest container type, will increase 7% per year through 2015. Gains will continue to benefit from favorable trends in beer consumption and the expanding use of nonreturnable beer bottles. Opportunities will also be found where glass is valued for its premium image, quality and ability to differentiate new products. Healthy growth of glass bottle sales is also expected in the fruit beverage market.
Fast growth is expected for paperboard containers, as unit demand increases 11.1% annually through 2015. Opportunities for paperboard containers are expected in the packaging of milk, fruit beverages, and other nonalcoholic beverages. In particular, aseptic cartons will post strong growth, benefiting from their ability to provide lengthy shelf life at room temperature. Gains for metal cans will be close to the overall average growth for beverage containers.