New tomato & veggie juices come in reclosable cartons
Dei Fratelli debuts not from concentrate Truly Tomato! & Truly Veggie! juices
Hirzel Canning Company & Farms, a fourth-generation, family owned and operated company and producers of the Dei Fratelli brand, announces the addition of Truly Tomato! and Truly Veggie! Juices to its extensive line of tomato products. Consumers can find the ready-to-drink juices on their grocers’ shelves beginning spring 2013.
The two latest products from Dei Fratelli are a state-of-the art expansion of the brand’s line of freshly canned tomatoes. Truly Tomato! and Truly Veggie! are not-from-concentrate juices packaged in convenient, reclosable cartons. The juices are not made from tomato paste or water thus resulting in the fresh tomato flavor that Dei Fratelli consumers have come to expect from the brand. The innovative carton provides an environmentally-friendly and convenient package. Because the carton is comprised of seventy-five percent paperboard, which is 100% renewable, it has earned the certification from the Forest Stewardship Council (FSC).