Erikli sees two-year payback for shorter necks partnering with Sidel
Turkey’s leading brand of mineral water, Erikli, is planning on a return on investment of only two years partnering with Sidel (www.sidel.com). Like so many other bottling companies currently, the Turkish company wanted to switch its production to PET bottles with shorter necks. By doing so, it is possible to reduce the quantity of raw materials employed in the manufacture of preforms and caps. This can bring about substantial economies and savings in post-consumer waste. The move can also help producers to boost efficiency, to stay competitive in the marketplace and to reduce carbon emissions.
Whether it is lightweighting bottles or launching a new product before the high season, the stakes are similar. The new products have to reach the market at the right time and under the best conditions with regards to both production and distribution. There was no exception for Erikli. Turkey’s leading brand of mineral water faced the challenge to adapt its three bottling lines as quickly and efficiently as possible.