Mintel Headed to PACK EXPO Las Vegas 2013
Brand owners to gain insight on drivers affecting consumer purchasing decisions
To stay one step ahead of changing consumer demands, brand owners and package designers must constantly have their eyes and ears on the markets they serve. With this in mind, PACK EXPO Las Vegas 2013 (September 23-25; Las Vegas Convention Center, Las Vegas) is partnering with Mintel to bring a series of thought-provoking presentations to Innovation Stage, in PACK EXPO’s Central hall.
Led by Mintel’s Lynn Dornblaser, director of Innovation & Insight, the presentations will help brand managers, marketers and package designers understand trends driving consumer purchases and learn about new ways to enhance connections with shoppers and grow brand sales.
“Innovation Stage at PACK EXPO Las Vegas is a place where attendees can gain an edge by seeing first-hand some of the newest products and technologies that will impact the market in the months and years ahead," said, Charles D. Yuska, president and CEO of PMMI, the Association for Packaging and Processing Technologies, the sponsor and producer of PACK EXPO Las Vegas. “Because of our partnership with Mintel, PACK EXPO Las Vegas attendees will have access to expert knowledge on the latest trends that will affect consumer purchasing decisions, and ultimately- their business.”
There is no cost or separate registration required to attend any of the Innovation Stage presentations. Mintel’s schedule of presentations below is current as of August 6, 2013:
- Presentation # 1: It’s not easy being green—consumer perception on sustainable packaging
Date/Time: Monday, September 23; 11:00-11:30am
Location: Innovation Stage 1, Booth 141
As science continues to advance, companies have more options than ever before for sustainable or responsible packaging. This is good news, as consumers are increasingly interested in products that are good to the environment, in every way. This presentation will look at what U.S. consumers have to say about packaging, sustainability and the environment, plus identify some of the consumer products on the market that answer those needs.
- Presentation #2: Packaging for seniors—an untapped opportunity
Date/Time: Tuesday, September 24; 10:00-10:30 am
Location: Innovation Stage 2, Booth 142
With the senior population growing in many countries around the world, it is essential that product packagers address how to make their lives easier. Learn about what is important to this consumer group, and what companies can do in response. Look at (and interact with) product examples that help enhance functionality for all consumers, especially seniors.
- Presentation #3: Packaging for the connected consumer
Date/Time: Wednesday, September 25; 10:00-10:30 am
Location: Innovation Stage 2, Booth 142
Mobile technology is everywhere--it seems that we are always connected, and always connecting with friends and others. This increased connectedness fundamentally changes how we live our lives and how we interact with products. Some companies stand out for their response to this desire for connecting. Listen to what consumers have to say about mobile technology, and learn about some of the products and packages that best leverage mobile technology.
For a complete schedule of Innovation Stage presentations at PACK EXPO, visit Packexpo.com.
“Our presentations will provide thought-provoking consumer insight that will spark great ideas for package designers to strengthen brands and grow market share,” says Pete Giannakopoulos, president, CPG Americas/EMEA, Mintel. “Attendees can look forward to insights that will help them develop products that will position them a head above their competitors.”
To learn more about PACK EXPO Las Vegas 2013, or to register, visit www.packexpo.com. Discounted registration rates of $30 per person apply until September 9, 2013; costs increase to $60 per person after that date and on site.
About PMMI
PMMI, the Association for Packaging and Processing Technologies, is a trade association representing over 600 packaging and processing supply chain companies that provide a full range of packaging and processing machinery, materials, components and containers. PMMI actively brings buyers and sellers together through programs and events such as The PACK EXPO family of trade shows, packexpo.com, PMT Magazine, PACK EXPO Show Daily, networking events and educational programs.
PMMI organizes the PACK EXPO trade shows: PACK EXPO International, PACK EXPO Las Vegas, PACK EXPO East, EXPO PACK Mexico and EXPO PACK Guadalajara, connecting participants in the packaging and processing supply chain with their customers around the world. Coming Up: PACK EXPO Las Vegas 2013, Sept. 23–25, 2013 (Las Vegas Convention Center); PACK EXPO International 2014, Nov. 2-5, 2014 (McCormick Place, Chicago); Pharma EXPO, co-located with PACK EXPO International 2014, presented jointly with the International Society for Pharmaceutical Engineering (ISPE) PACK EXPO East, debuting Feb. 2–4, 2015 (Pennsylvania Convention Center, Philadelphia); EXPO PACK Guadalajara 2015, March 18-20, 2015(Guadalajara, Jalisco, Mexico); EXPO PACK México 2014, June 17–20 (Mexico City, Mexico).
Learn more about PMMI and the PACK EXPO trade shows at PMMI.org and Packexpo.com.
About Mintel
Mintel is a leading global supplier of consumer, product and media intelligence. For more than 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai, Tokyo, India, Malaysia, Singapore andSão Paulo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com.
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