New York Style brand looks to Smith Design for redesign
New York Style brand of snacks, which include bagel crisps, pita chips, and Panetini Oven Baked Italian Toast has recieved a redsign from Smith Brand Design.
The charge, according to Jenna Smith, the partner at Smith Design who led the project, was to help a snack brand whose relevancy was waning rise above the congestion of the deli and snack aisle and appeal to discerning consumers looking for both a premium and versatile snacking experience. The New York Style packaging design solution leverages appetite appeal, flavor differentiation and various usage occasions in a unique and ownable way and clearly merges all of the products under one visually iconic "New York" umbrella.