Packaging innovation enhances shelf appeal and propels retail sales
In continuing efforts to develop packaging that meets the needs of brands, retailers and consumers, Georgia-Pacific Corrugated (gpcorrugated.com), a leading manufacturer and marketer of corrugated packaging, recently introduced the launch of its latest advancement, Brand Ready Packaging®(BRP). Developed through extensive research in collaboration with Georgia-Pacific’s Innovation Institute®,BRP employs a series of significant enhancements proven to drive consumer purchase intent, enhance the shopper’s experience and ultimately increase sales over industry-standard retail ready packaging options.
Developed to respond to the evolving needs of brand owners, consumers and retailers, Brand Ready Packaging from Georgia-Pacific Corrugated uses the company’s forward-thinking design process, exacting production techniques and proprietary consumer insightsto provide a packaging solution that helps communicate a brand's story by maximizing the effectiveness of in-store secondary packaging. Now launching formally, BRP has already achieved and exceeded that goal, while making the consumer shopping experience easier and actively influencing the critical in-store consumer moment of choice. Results of focus group testing and validation efforts reported that more than 80 percent of those tested said BRP makes it easier to find products on store shelves, and four out of five reported that they prefer BRP because it is organized and easier to access.