In August 2014, Chromatic Technologies Inc. (CTI, ctiink.com) launched Sunlight Inks for use in the label industry. The company’s new inks are the product of a dedicated innovation team working within CTI with a select group of its customers.
Sunlight Inks are a breakthrough in chemistry that now offer the first photochromic inks that provide (1) fast kinetics which turn on rapidly when sunlight hits it, (2) repeatability which enables the ink to turn ‘on and off,’ (3) a broad color spectrum offering, as well as (4) durability in the sun.
In development for over two years, Sunlight Inks are the result of CTI’s proprietary technology which makes Chromatic Technologies the world’s leading supplier of specialty inks and chemistry for consumer packaging.
“We are committed to helping brands win the summer, tailgating and other popular outdoor usage occasions,” explained Patrick Edson, chief marketing officer for CTI. “Sunlight Inks create ‘theater-in-the hand’ for a brand’s audience: a consumer walks outside and, in seconds, the Sunlight Inks transform their product from clear to colorful reminders of their product choice, activity or social media involvement regarding the product they are using or consuming.
“Our dedicated innovation team includes CTI’s chemists and inventors committed to the can manufacturing market. Our goal is to ensure every can in the world is interactive with a consumer and that it dramatizes a brand’s positioning,” Edson added.
Sunlight Inks can be applied to the can itself or its secondary packaging. “These new inks scored high in consumer purchase intent (“definitely will buy”) across multiple product categories,” Edson continued.
“Consumers noted it’s a great way to entertain guests and give them an excuse to take something new and interesting to a party. Truly Sunlight Inks fit right in.”
Owing to its growth and considerable success over the past two decades, CTI’s custom innovation incubators work alongside its customers and incorporate invention, design, consumer testing and prototyping.