California Baby and Walmart expand natural product offerings
Leading natural skincare brand California Baby announces that its products are hitting shelves in 1,700 Walmart stores across the nation. The retail chain will now carry California Baby's most celebrated products including the award-winning Calendula Cream and Calming™ Shampoo & Bodywash. More than 45 products will also be available on Walmart's ecommerce site.
With more than 20 years of experience in the natural skincare category, California Baby has proven to be the pioneer in safe personal care products for both children and adults. As part of the brand's mission to educate and inspire others to lead a more natural lifestyle, California Baby is eager to introduce effective yet safe products to a mass consumer audience. The brand's expertise in manufacturing and farming over the past two decades is unparalleled in the industry and practices are held to the highest standard. California Baby constantly seeks innovative ways to provide the best quality products for the entire family while inspiring others to do the same.
"At California Baby, we put our customers first and we know Walmart adheres to that same philosophy. We produce a natural, high-quality product for the family. From baby to adult, we grow with our customer so we never compromise," says California Baby founder and CEO Jessica Iclisoy. "We are thrilled to have the opportunity to offer the safest products on the market to a wider consumer base and are proud to join the Walmart family on this mission."
"Our assortment is driven by our customers, and we know they are looking for quality natural and organic products for their families," says Julia Turley, senior buyer, baby, Walmart U.S. "California Baby is a brand we are confident our customers will love and we're proud to have it on our digital and physical shelves."