Northern Lights Spirits Ltd. (NLS) – a Finland-based distiller of handcrafted gin and vodka – will begin distributing “smart” bottles of its premium Kalevala Gin. The bottles will feature Thinfilm’s (thinfilm.no) NFC SpeedTap™ tags, which combine with cloud-based software to enable remote tag management, custom content delivery, and detailed analytics and reporting.
Each SpeedTap tag is uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device. Once tapped, tags wirelessly communicate with Thinfilm’s cloud-based software platform, creating a powerful one-to-one mobile marketing platform from which brands can connect directly with consumers.