Purple Carrot, the plant-based meal kit company, has launched a 100 percent curbside recyclable packaging solution. The new corrugated boxes are made from 95 percent post-consumer material and utilize a recycled cellulose paper fiber liner and 100 percent water-filled ice packs that are both drain-safe and environmentally disposable.
"We're incredibly proud of our leadership role in introducing new, environmentally-friendly packaging components for our meal kits," said Andy Levitt, founder and CEO of Purple Carrot. "Given the urgency of addressing the significant environmental issues we all face, we encourage other meal kit companies to invest in sustainable packaging solutions to help address this industry-wide issue. We are committed to ongoing innovation to ensure Purple Carrot remains at the forefront of product and packaging sustainability in the meal kit industry as a whole."
The only meal kit company to deliver 100 percent plant-based meal options, Purple Carrot's 100 percent curbside recyclable packaging includes:
Boxes made from 95 percent post-consumer material: Purple Carrot's new corrugated boxes are comprised of 95% post-consumer material, meaning they use little to no harvested or processed components when creating the boxes.
100 percent water-filled ice packs: All new ice packs will be filled with 100 percent water, making them drain safe and environmentally responsible disposable. In addition, the new ice pack films are also recyclable as well as food safe.
Cellulose paper fiber liners: Purple Carrot's new insulation is made of 95 percent recycled cellulose paper fiber, making It 100 percent recyclable and repulpable in the paper waste stream.
To ensure ingredients are fresh and ready to use when delivered straight to consumers' doorsteps, the company's packaging will also be optimized by season, transit time and facility location.