L'Oreal and Avery Dennison Work Toward Eliminating Label Waste
Avery Dennison Corp. (averydennison.com) and L’Oréal Australia, and Australian waste management company Wasteflex, are collaborating on a recycling program to deliver zero waste to landfills.
The liner recycling program will help brands divert glassine paper liner (waste from label application process) from landfills into recycled products. Through this program, L’Oréal Australia will divert over six tonnes of glassine paper liner in Australia into recycled paper for use in the recycled paper industry.
“With our liner recycling program, brands now have a solution that will enable them to reduce the environmental impact from discarded label liner waste,” said Anil K. Sharma, vice president and general manager, Label and Graphic Materials, South Asia Pacific and SubSaharan Africa, Avery Dennison. “We are delighted to partner with L’Oréal Australia and Wasteflex on this sustainability journey.”
“The savings from this program have been significant, but the biggest benefit for L’Oréal Australia is being able to meet our zero waste to landfill through the services and expertise of Wasteflex and Avery Dennison,” said David O’Leary, national logistics manager, L’Oréal Australia.