Malibu Rum and Kahlua Create Living Lab Technology Hub
Malibu and Kahlúa have launched a new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, Sweden.
The space, created in conjunction with the company’s technology innovation agency, SharpEnd, will be used for demonstrations on how digital practices are being leveraged by the Malibu and Kahlúa brands, giving a snapshot of what’s next for drinks evolution.
“The purpose of not only talking about what we do, but rather showcasing it, is an important part of the Living Lab process. Our belief is that brands need to incorporate a lot more trial and error into their ways of working, so that we don’t just base decisions on theories but actual learnings. Being able to demonstrate these prototypes to the wider team, to the press and to our consumers via real live demos is a vital part of our learning process and our continued focus on utilizing cutting-edge technology in ways that deliver real consumer value,” said Johan Radojewski, director of Comms & Channel Marketing.
Among the technologies being demonstrated in the Living Lab are: Augmented reality at point of sale, beacon technology to drive on-trade footfall, responsive signage systems, smart packaging and voice-enabled apps.
“The emphasis is very much on it being a living space, with additional prototypes constantly being added as part of the brands ongoing commitment to sustaining Malibu and Kahlúas position as a pioneer in the drinks space," said SharpEnd Founder Cameron Worth.