AXE/LYNX Launches Gift Sets with 2D and 3D Packaging Design
AXE (LYNX in the U.K.) has introduced a new gifting range with a holistic 2D and 3D packaging design by London-based PB Creative (pb-creative.com).
In the build up to the holidays, AXE’s parent company Unilever asked PB Creative to enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB Creative was also tasked with taking the brand’s gifting proposition in an exciting new direction.