Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles to custom PET containers for its line of mangosteen juices. The new package recreates the shape of Xango’s soft-shouldered, tapered glass bottle in PET with subtle adjustments to accommodate the limitations of blow molding. A full shrink wrap was used to help retain the look of glass.
The Bottom Line: The 750mL bottle represents an 85% reduction in package weight and is reportedly saving the company more than $1 million annually in the cost of goods, freight, secondary packaging and breakage. Bottle weight dropped from 508g to 74g, lowering shipping costs and allowing a single-wall outer carton to replace a double-wall box. BP
Package Design, Sourcing and Manufacturing
Berlin Packaging, berlinpackaging.com