When the economy took a turn for the worse, High Liner Foods predicted that consumers would be eating at home more – but still be looking for restaurant quality foods. The brand introduced pan-seared fish, a common cooking method in restaurants, for consumers to prepare in their own homes. Designers used a whitespace strategy to give the packaging a fresh and premium look, while demonstrating consistent and clear communication. Each package displays food photography for powerful appetite appeal, and color-coding for product differentiation.

January 2010

Anthem Worldwide, www.anthemww.com