Over the past decade, Yeo Valley Organic has become the number one organic dairy brand in the United Kingdom. Despite its success, the family-owned business was looking to reaffirm its position as a mainstream, more accessible brand. As a result, it redesigned its entire product line, beginning with the yogurt pots. The brand's new logo centers the Yeo Valley name in a milk droplet. The text retains its green color, but the typeface was softened to give it a friendlier, more contemporary feel. Each pot features a photograph of its corresponding fruit on a solid purple, red, blue, orange or green background.