In prehistoric days, cavemen used to eat a simple diet of nuts, fruit and honey. Taking cues from this “Paleolithic diet,” Caveman Cookies makes its national debut. The all-natural cookies are made with only four or five ingredients and are gluten-free, dairy-free and contain no refined sugar or preservatives. To depict the caveman ethos, each package features an illustration of a caveman rubbing his belly and wearing a lei for the tropical variety or ear muffs for the alpine variety. Before finalizing the logo, nine designs were crowdsourced, and the brand ended up going with the majority pick.
National rollout
June 2011
Package design
Kristina Sacci,www.kristinasacci.com
