Just in time for fall, Diet Coke is launching a limited-edition can. The new design features a super-magnified segment of the existing logo-a cursive “D” and bold, red “k”-set against the brand’s signature silver background. Diet Coke is partnering with fashion and beauty-trend magazine StyleCaster.com to promote the updated look, which will only be on shelves for two months.









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Launch
September 2011

Package design
Turner Duckworth, www.turnerduckworth.com