USA > 7UP
For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich
were charged with developing creative marketing campaigns and ‘70s- and
‘80s-inspired package designs for 7UP Retro.
For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich were charged with developing creative marketing campaigns and ‘70s- and ‘80s-inspired package designs for 7UP Retro. Matlin created a flashy, disco-ball themed can, complete with a TV spot featuring 7UP ad icon Geoffrey Holder and a launch event with the Harlem Globetrotters. Rich channeled the eighties with his zebra- striped packaging, supported by a 30-second commercial that included Dee Snider from Twister Sister and a launch event with a performance by Def Leppard. The contestants’ winning designs have been reproduced on limited-edition cans that will be available at select retailers nationwide.
Launch
May 2011
For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich were charged with developing creative marketing campaigns and ‘70s- and ‘80s-inspired package designs for 7UP Retro. Matlin created a flashy, disco-ball themed can, complete with a TV spot featuring 7UP ad icon Geoffrey Holder and a launch event with the Harlem Globetrotters. Rich channeled the eighties with his zebra- striped packaging, supported by a 30-second commercial that included Dee Snider from Twister Sister and a launch event with a performance by Def Leppard. The contestants’ winning designs have been reproduced on limited-edition cans that will be available at select retailers nationwide.
Launch
May 2011
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