Standard Motor Products (SMP®) selected TFI Envision, Inc. to develop the package designs for both Standard® domestic and Intermotor® import NEW Mass Air Flow Sensors. With over 140 SKUs, this line of 100% NEW, not remanufactured MAF Sensors delivers industry-leading quality with the broadest, most comprehensive coverage in the aftermarket.
The design incorporates three languages, strong brand presence, clear imagery of the product and key product features and benefits.
To differentiate the import from the domestic product, the design for the Intermotor package incorporates a world map graphic into the background.
Both package designs visually communicate a premium product, provide a strong branded shelf presence and clear differentiation between Standard® and Intermotor®.