BRANDPACKAGING's Packaging That Sells Conference Recap
Products, stories and more from Packaging That Sells 2012
See These Top Products Below!
As it was my first PTS, I went into it not quite sure what to expect. By Tuesday, I didn’t want to go home. It was that good.
- Laura Zielinski
2012 Design Gallery TOP PRODUCTS
1. Category: Paperboard
Brand Name: Puffs Car Cups
Brand Owner: Procter & Gamble
Submitted by: Interbrand
Puffs Car Cups were created to help drive trial, incremental purchases and out-of-home usage for the brand. The packaging format is a streamlined carton structure that fits most car cup holders. The collection of six designs is based on popular fashion and accessory trends.
2. Category: Flexible
Brand Name: Campbell’s Skillet Sauce
Brand Owner: Juli Mandel Sloves
Submitted by: Ampac
Millennials are just starting out in their own homes and are experimenting with food. They love exciting restaurant flavors, but don’t necessarily have the time or knowledge to recreate these dishes at home. The stand-up pouch tears open easily, graphics enforce the restaurant feel and the chalkboard effect is created with matte varnish.
Brand Name: Jaali Bean
Brand Owner: Brian and Monila Junkins
Submitted by: Kaleidoscope
The essence of the Jaali Bean brand is accessible India. The playful brand name and identity were the inspiration to create a clever yet sophisticated design. A contemporary palette and clean design language combine with a fresh, homemade feeling of the photography.
4. Category: Glass
Brand Name: Fou-Dré
Brand Owner: Chanel Turner
Submitted by: Flowdesign
Fou-Dré fills the void created by the abundance of standard-shaped vodka bottles on the shelf. The goal of the design was to create a striking bottle in the shape of a lightning bolt to coincide with the brand name, “Fou-Dré,” which means “lightning” in French. The bottle was designed to be taller than its competition, sophisticated and eco-friendly.
Brand Name: eos
Brand Owner: eos
Submitted by: Sonoco Alloyd
The goal of the package was to be the first on the market using this design and sustainably focused packaging technology. The HBA package features sidewall sealing and dual hang/stand display options. The Alice in Wonderland lip balm set reveals a color-contrasting storyline and a shadowbox effect highlights
the Breast Cancer set.