Time to Make a Change with Sustainability?
Sustainability: It's not just about the environment. It's also about longevity.
>Sustainability: A midfield driver
- Relevance: how relevant each attribute/claim was to them
- Appeal: how appealing they found each attribute/claim
- Purchase intent: how each attribute/claim propensity to buy
- Willingness to pay more: how each attribute/claim affects willingness to pay a premium