TricorBraun Design and Engineering has changed its name to TricorBraun Design and Innovation. And for good reason, the company reports.

“Throughout the organization, innovation is a priority. Whether its administration, operations, sales or design, we are constantly looking for newer, better, more efficient and creative ways to do things. Perhaps the most visible area of innovation is in our design group. With this in mind, we have changed the name to TricorBraun Design and Innovation,” says Keith Strope, CEO of TricorBraun.

The Design and Innovation group provides award-winning creative services without charge to businesses that purchase bottles, jars and other rigid packaging components from TricorBraun, its parent company. The expanded staff includes industrial designers, engineers and graphic designers. They are qualified in every aspect of packaging design, development and production, according to the company.

Now housed in a new, larger facility in Chicago, Design and Innovation has also expanded its services. With a fully functioning focus group facility on site, consumer research can be conducted. The video conferencing system allows customer and manufacturers to become more directly involved in the creative process, increasing the speed to market. There has also been a significant upgrade in software and hardware that includes enhanced modeling capabilities.

“Adding innovation to our name emphasizes our broadened capacity to quickly address the new challenges facing the packaging industry including: sustainability, new materials and technological advancement. It also embraces our commitment to increase speed to market,” Craig Sawicki, TricorBraun’s chief creative officer says.

TricorBraun is one of North America’s largest provider of rigid packaging and components. The company has more than 40 locations in the United States, Canada, Mexico, Europe and Asia. Its primary focus is no packaging for: personal care; nutritional supplements; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals.