Packaging needed to appeal to Indian mothers looking to provide their families with a breakfast that is delicious and nutritious.
International branding and design agency bluemarlin has crafted a vibrant new 2D/3D packaging design for Saffola’s line of oat-based breakfast cereals. The 26-SKU range, which includes plain oats, savoury oats and muesli, hits shelves this month in India.
Saffola is best known for the health benefits of its premium line of edible oils. The Marico-owned brand identified the opportunity to extend this core strength by developing products for other relevant categories with the new and compelling positioning, “Taking care of your health gives you the advantage to embrace life’s possibilities.”