The die-cut foil labels give the package's redesign a unique identity.
Inspired by the nature and rugged landscape of the Shetland Isles, ButterflyCannon has redesigned the identity and packaging design for the Blackwoods range: a 40 percent vintage dry gin, a "superior" 60 percent vintage dry gin (ideal for making more complex gin based cocktails) and a botanical vodka.
The redesign features a wind-swept tree illustration, created using a variety of the botanicals that are used to infuse the spirits. Sea pink, marsh marigold and meadowsweet are but a few of these wild botanicals that vary with each season, giving the vintage distillation its own unique flavour signature. The new identity was created to reflect the spirits’ heritage and vintage status, with the year highlighted on the front label. Blackwood spirits' ingredients are sustainably foraged are hand-gathered.