Advertising, design and branding agency Baldwin& has developed brand identification for microwbrew client Ponysaurus Brewing Co., that supports its positioning attributes: traditional beer craftsmanship and flavors with an unceremonious, light-hearted attitude. The name Ponysaurus is meant to suggest a fusion of unlike parts: a chimera. The logo, etched in a 19th century zoological illustration style, features one of the sillier-looking creatures never to have walked the earth, with equine hindquarters, a dinosaur head and stunted little arms. The 1pt, 6oz bottles are paper-wrapped and 2c printed. A Ponysaurus-liveried bottle tape spans the top. http://baldwinand.com
The microbrewery's new brand identification is featured on the paper-wrapped bottles.
March 4, 2014