Xtreme Energy Supplement
The can packaging was chosen because of its portability, durability and slim, easy-to-hold design.
Whether preparing for a workout or avoiding a mid-day slump, when the going gets tough, the tough get Xtreme. That’s the message behind Xtreme Energy Supplement which has launched in 12oz Sleek cans from Rexam.
Xtreme is a nutritional supplement that seeks to deliver natural, sustained energy from green tea, Yerba Mate and coffee bean extracts. According to the makers, ingredients such as ginseng support the body’s ability to cope with stress. Antioxidants and a blend of vitamins and minerals help safeguard cells and assist many of the metabolic, energy-producing reactions in the body. These ingredients combine for a beverage that provides enhanced energy, mood and efficiency.
Xtreme is the newest member of the Xseed family, a scientifically-developed array of products designed to fit into anyone’s daily routine to help obtain a higher level of health and nutrition.
“Xtreme is a great-tasting, portable power pack,” says John de Vries, Xseed CEO and founder. “Our proprietary blend of natural caffeine is absorbed slowly to provide a steady rise, a more sustained effect, and a gradual decline with less ‘crash.’ And through our partnership with Rexam, it’s available in a great-looking can that can go anywhere.”
Xseed chose the Rexam Sleek can because of its portability, durability and slim, easy-to-hold design that differentiates its brand from similar products on the market. Sustainability is also important to the company, so knowing that cans are infinitely recyclable also played a role. Aluminum cans are able to be recycled, converted to cans again and back on retail shelves within 60 days.
Rich Grimley, president and CEO, Rexam BCNA, says Xseed made an excellent choice to help build its beverage brand and grow its business. ““Our 12oz Sleek can is the perfect package to attract consumer attention by delivering colorful, reflective graphics as well as the best in supply chain economics through superior recycling, filling, distribution and retail display efficiencies.”