Survey Shows Consumer Demand Continues to Drive Sustainability for Retailers
Many professionals anticipate an increase in this demand for green packaging within the next year.
Nearly all retail executives agree that there is a growing consumer demand for sustainable packaging, according to a new study on sustainable packaging commissioned by the Can Manufacturers Institute (CMI). The survey of 400 executives and managers at food and beverage retail companies found that 97 percent of retail executives believe that consumers are driving a demand for green packaging, and 98 percent of these professionals anticipate an increase in this demand within the next year.
When making packaging decisions, retailer executives most often ranked product integrity (68 percent) in the top three attributes, followed by cost effectiveness (67 percent), consumer preference (65 percent), sustainability (50 percent), and innovation (49 percent). These survey results support the metal can, the most recycled food and beverage container in the United States,as the logical container for retailers looking to address consumer demands for sustainable solutions.