Graham’s The Family Dairy Launches Gold Top Brand Extension
Creative branding agency threebrand designed the new line.
Independent creative branding agency, threebrand has designed a new brand extension for Scotland’s largest independent dairy business.
The Edinburgh-based agency created Graham’s The Family Dairy Gold Top brand, which officially launched at the Royal Highland Show.
Threebrand was briefed to create the new range after Graham’s The Family Dairy renewed its U.K. license to produce and distribute the rich and creamy Gold Top milk product on behalf of the farming co-operative Quality Milk Producers Ltd (QMP).
Campbell Laird, managing director at threebrand, comments: “Having worked with Graham’s The Family Dairy for nearly 10 years we have an unrivalled understanding of the brand and the vision for the farming and dairy business.
“The identity for the Gold Top range, which includes two bottle milk variations, butter and double cream skus, was designed as a natural extension of the existing brand and features Graham’s signature welly boots along with images of the dairy’s award-winning Jersey cows.”
Carol Graham, marketing director of Graham’s The Family Dairy, says: “Our arrangement with QMP is an important development for our business as it further strengthens the Graham’s The Family Dairy brand south of the border where we will now have significant shelf presence in all the major multiple and independent retailers currently stocking the Gold Top brand.
“The new look for our range of Jersey milk products is in keeping with the Graham’s brand created by threebrand and our golden girl Jersey cows that feature on the labels create an extra special presence in the dairy aisle.”
In 2011 threebrand completed a full brand refresh of the Graham’s brand, including all products, vehicle livery, collateral and the successful launch of spreadable butter.