Mitch Stone Essentials Shampoo and Conditioner Tubes
The tubes allow the brand image to be offset printed to match the can image.
Celebrity hair stylist Mitch Stone has lived for more than 25 years in Malibu, California, where he styles the hair of film stars and celebrities both on and off screen and has been part of an Academy Award-winning styling team. When he introduced his own brand of Mitch Stone Essentials professional styling products to the salon marketplace in 2012, he paid homage to the area he loves by decorating the packaging in what he calls “Malibu Sunset” –– an eye-catching rich red that blends smoothly into gold on the package surface.
On the aluminum cans of his collection’s Session Spray, Set in Stone Spray and Texture Spray, the image’s transition from red into gold is intended to be subtle and truly evocative of a California sunset. But when 456-Lustre Shampoo and 457-Lustre Conditioner were added to the line in the spring of 2013, replicating that subtle yet dynamic brand image on plastic tubes presented a challenge.