Sonoco, one of the largest diversified global packaging companies, is helping Dare Foods unveil its new, premium Boulangerie Grissol Artisanal Baguettes products flexible bag to the U.S. market. Sonoco has already helped Dare launch its product in Canada.
Dare Foods, based in Kitchener, Ontario, Canada, wanted to move from a traditional bag-in-box format to a flexible stand-up bag to gain shelf visibility and communicate the high-end quality of its product. Sonoco provided technical support in development and startup, expertise in materials and equipment runnability, graphics capability and speed to market.
“We chose to work with Sonoco due to their technical expertise,” says Josh Richardson, brand manager. “We looked at other suppliers, but Sonoco already had the materials, structure and equipment expertise to help us launch the product quickly and correctly. We are very pleased with the outcome. The package provides a clean look on the shelf, meets required shelf life, keeps our product fresh, and is easy to open and reclose. I think our customers in the U.S. are going to be very pleased.”
Sonoco's graphics team worked closely with Dare and its art house to set up the premium look, including the rich, black background and the shots of the product on the package. Feedback in Canada has been positive from both retailers and consumers, and sales are strong. According to the company, retailers like that the package stands out on the shelf and like the premium look driving premium-product sales. Consumers love the look and the reseal feature.
“We hope to have the same positive reception in the U.S.,” Richardson says.
Dare Foods’ new Boulangerie Grissol Artisanal Baguettes products will first be available in Safeway grocery stores.