New developments push back the boundaries of holographic material use in packaging.
Advances in technology are opening the door for more innovative ways of using holograms for packaging, says Ian Lancaster, general secretary of the International Hologram Manufacturers Association, who highlights some of the latest eye-catching — and award winning — developments.
New developments in film coating and manufacturing technology continually push back the boundaries for the use of holographic materials in packaging, while a wide variety of specialist origination techniques offer an infinite variety of colourful 3D visual effects, ranging from the bright and stunning to more subtle graphic features.