Bluemarlin ‘Rocks Your World’ with New Design for Rocks
The glass bottle features a label with a colourful fruit splat.
International brand design agency bluemarlin has rolled in a new, distinctive design for Rocks range of squashes. The concept revolutionizes the brand’s entire identity, including packaging, communications and digital, and will support the brand’s ambitious plans for growth as it stretches into the competitive ready-to-drink category.
Bluemarlin was charged with discovering a brand new position for Rocks as a mature, premium squash that is good for the whole family while maintaining its authentic British spirit. The idea of “Rocks Your World” was developed as the design concept to re-establish Rocks within the market.