New Tic Tac Mixers Introduced in Minimalistic-Style Packaging
The design echoes that of the original Tic Tacs
The Tic Tac brand, known for its iconic-shaped mints and unique packaging, recently launched Tic Tac Mixers mints, the newest addition to the Tic Tac family of products. This new sub-brand features first-of-its-kind, dual-flavored pills that change from one flavor to another as you let them melt in your mouth for a small yet exciting experience.
"While the majority of the gum and mints category is focused on functional, breath-freshening benefits, we saw an opportunity to offer our consumers an unexpected surprise," says Todd Midura, category manager for the Tic Tac brand at Ferrero U.S.A. Inc. "New Tic Tac Mixers mints may ultimately bring a little fun to our consumer's day — it's something new and different from the Tic Tac brand."